Award-winning restaurant opening third venue with the help of crowdfunding campaign


Award-winning restaurant Stem + Glory is launching its second crowd funding campaign – this time to fund the opening of their third restaurant.

Stem + Glory first opened in October 2016 after a wildly successful rewards-based Crowdfunding campaign on, raising over £97,000 in 21 days. The restaurant established itself rapidly, gaining first class reviews across the board.

It is now usually fully booked Thurs-Sun, despite being on a first floor, above a cycle shop, on a traffic island in a not so exclusive part of Cambridge. The restaurant has (as of Jan 2018) experienced a 84% increase in turnover year on year.

Stem + Glory 2 opened by way of acquisition of an existing flourishing cafe in Cambridge city centre in November 2017.

And now founder, Louise Palmer-Masterton, is planning the third venue, to open in London in July 2018. To fund the opening, Stem + Glory has launched an equity crowdfunding campaign to raise £350,000 (for a 15% stake).  (See:

“We made 15% of our raise in the first three minutes, and were at 50% by the end of the first day – all from our own crowd whilst still in our private phase on Crowdcube. Today (Monday 19th March) we go public – at 80% funded. All-in-all a fantastic endorsement of the rise of the plant based movement.” Said founder Louise Palmer-Masterton.

Stem + Glory has already won a number of awards: 2017 Cambridge Business.

Excellence Awards – Small Business of the Year, 2017 Cambridge Food and Drink Awards – Best Newcomer, and 2018 Cambridge Business Excellence Awards – Retailer of the Year (Finalist – final on 22nd March).

Stem + Glory is a hip and trendy but accessible plant-based restaurant, serving delicious gourmet vegan food from locally sourced ingredient 100% made on site. Stem + Glory offers all day casual fine dining, fast breakfast, brunch and lunch, juices, smoothies and great coffee. All available to eat in or take away. Stem + Glory also offers mouth-watering and hugely popular tasting menu evenings and special event menus. The restaurants have an extensive vegan bar, offering the best craft beers and fine wines, alongside cocktails, mocktails and smart drinks.

Stem + Glory is at the forefront of a burgeoning move towards plant-based eating – which shows no signs of slowing down.

Louise is also the founder of CAMYOGA one of the UK’s most recognisable yoga brands. A million-pound business that she has grown from literally one class to 22,000 users. Her co-Director Jim Masters was a director of probably the world’s most successful nightclub, the Ministry of Sound. He was instrumental in setting up their record label, now the biggest compilation label in the world. He has hosted nightclubs across the capital for over 20 years, including the legendary Ultimate Base with friend and co DJ Carl Cox.