Cambridge and Norwich’s leading Built Environment communications agency marked International Women’s Day with director appointment of first woman named Sunday Times ‘Best Leader’

Rachel Bell

Demonstrating its commitment to taking progressive action for everyone working across the Built Environment, leading communications consultancy becg has announced the appointment of Shine Communications founder Rachel Bell as non-executive director and chair of its operational board.

Rachel’s appointment marked becg’s determination to #PressforProgress on International Women’s Day with its gender parity mindset – creating opportunities for women to lead and inspire across the Built Environment sector and celebrating their achievements.

As founder of Shine Communications in 1998, one of the UK’s largest independent PR companies specialising in consumer brand marketing, Rachel was the first woman to be awarded The Sunday Times’ Best Leader Award. Rachel remains Chairman of The Academy Media Group (formerly Shine) and CEO of John Doe Communications and Aduro Communications which she co-founded.

becg launched at the end of 2017 from the rebrand and repositioning of Remarkable Group and incorporating the heritage, expertise and team from specialist property communications agency HardHat. The combined agency, with a 90-strong national team across eight UK offices, has created one brand, with a clear mission to deliver expert counsel and multi-disciplinary communications services for the Built Environment sectors.

Rachel’s appointment is part of becg’s pledge to support gender parity across the Built Environment, and to put people at the heart of its own business by attracting the brightest and the best.

As part of its people-focus, becg is a key champion of equality and diversity in the Built Environment. In a bid to encourage more women into the built environment sector, becg forms part of the Women in Property committee, a national initiative dedicated to redressing the gender balance in the property sector. The agency is also an ardent supporter of independent initiatives such as BAME in Property and Planning Out, which are led by becg employees, Priya Shah and Chris Ricot respectively.

“Rachel has an impressive reputation as a leader – not only for her shrewd business sense but also for her inspiring focus on the culture of a successful, growing organisation, and the role its people play as a key asset in this. We are delighted to have Rachel join us; her energy, enthusiasm and acumen are a winning combination,” commented becg chief executive Stephen Pomeroy.

Rachel said: “becg has an assertive strategy to continue to deliver commercial success for its clients as the leading sector specialist agency across the Built Environment – drawing on unrivalled understanding and experience of the sector from Remarkable and HardHat. I’m thrilled to be part of the team to help drive this forward, and champion the role of women in the Built Environment.”

To find out more about becg and its specialist communications offering for the Built Environment, visit:, and follow us at @becguk.

becg’s client base spans all aspects of the Built Environment, with residential and commercial property – including land acquisition, development and housebuilding; energy and environment – including energy generation and supply, recycling and waste management; and infrastructure – including transport, health, education and retail.