The Chartered Institute of Public Relations turns 70 this year and its East Anglia branch is celebrating by bringing together local members and industry experts on the 16th May for an afternoon of learning, discussion and networking in Cambridge.
The Best PRactice conference is the region’s biggest annual PR and Communications event, covering topics ranging from what professionals can learn from entrepreneurs through to a data breach simulation as part of a crisis management workshop.
Becky Hall, Chair of the CIPR East Anglia, said: “Conversations at this year’s conference will address many of the issues facing the sector today including diversity in teams and leadership, as well as the increasingly blurred line between internal and external communications.”
While the full programme is yet to be announced, confirmed speakers include CIPR President-Elect Emma Leech, Director of Social For The People Helen Reynolds and Founder of Ariatu PR Ronke Lawal, as well as interactive breakout sessions in collaboration with CIPR Marcomms and CIPR Inside.
Andi Hodgson, now a CIPR East Anglia committee member, has attended the conference since its inception. “I go to the Best PRactices to network and brush up on industry trends, but I also gain renewed assurance and fresh perspective on some of my core areas of expertise”, he said.
Local professionals are invited to join the CIPR East Anglia to sharpen their skills, discuss fresh perspectives and benchmark their work against the very best.
Karen Clarke, a CIPR member who attended last year’s conference, said: “I was drawn in by the breakout sessions as a way to focus on the areas that matter most to my work. They gave us the opportunity to talk about the reality of issues and constraints faced by many of us working for local government organisations or charities. I found this incredibly valuable and it felt like a genuine two-way learning experience.”
The Best PRactice conference is taking place this year on Wednesday 16th May from 1-5pm at The Hauser Forum in Cambridge and is sponsored by Cambridge Marketing College.
Tickets are open to both CIPR members and non-members, available at https://ciprea.org/conference/.