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Creative consultancy bonfire CI maintains recommended agency register status

rar-team-photoAmpthill-based creative consultancy Bonfire Creative Intelligence has maintained RAR+ (Recommended Agency Register) status for its second year on the scheme.

RAR+ is a source of key information on companies from across the spectrum of marketing services that helps businesses and brands to quickly identify the right agencies for them and make well-informed choices.

Uniquely, RAR+ measures a company’s level of customer satisfaction, asking clients to rate suppliers in two ways: a score out of 100 for each service bought from the agency and a score out of 100 for seven key criteria: Client service, Creativity/innovation, Effectiveness, Strategic thinking, Value for money, On Time and On Budget.

To achieve recommended status for a service, agencies need to receive three high client ratings per service. These ratings are combined, and using a unique formula, deliver an overall score. The individual ratings act as an independent measure of agency performance and only companies who score above the RAR+ threshold gain Recommended status. The status is granted annually and the ratings last for one year.

Each year RAR+ also compiles a list of the Top 100 Recommended Agencies in the UK and in 2016, in its first year of taking part, Bonfire featured in the rankings. The Top 100 are announced every January and this list also factors in a number of other metrics such as financial stability on top of service ratings.

Stephen Judge, Bonfire Founder and Director, commented: “Retaining our status on the Recommended Agency Register is testament to the hard work of everyone at Bonfire and our clients. With now over 8000 agencies listed the RAR+ register is a reflection of the amount of talent out there, proving you don’t have to go to London, or other large cities, to find a wealth of expertise needed to support in the growth of your business.”