‘Not Another Birthday!?’ New business provides the answer to the endless search for children’s presents

Two friends from Felixstowe in Suffolk have set up a new online children’s gift business with a unique twist.

‘Not Another Birthday’ was formed by Kate Long and Lucy Sheehan, as an answer to the deluge of birthdays that come up throughout the year.

Kate and Lucy are close friends and both mums to two young children each.  It was after their children started primary school and repeatedly came home with yet another party invitation that the business idea was born.

The online store sells themed gift boxes and bundles for children aged 3-8.  Themes include ‘the dinosaur box’, ‘the unicorn box’, ‘the outdoors’ box. The ‘sparkle bundle’ and the ‘explorer bundle’.  All gifts come beautifully wrapped with a personalised message and the boxes are specially designed so that it can be kept and coloured in by the child.

All of the gifts have a focus on activity or imagination to encourage active or creative play.  The boxes are aimed at those special birthdays for a family and friend and cost just £20 including postage.  The bundles are perfect for school and nursery parties at just £8.

Lucy said, “We launched Not Another Birthday to solve a problem that we have both faced as mums.  It takes a lot of time to find thoughtful, unique gifts that you know children will love, and we’re all so busy, so we think we’ve come up with the answer.

“We’ve just launched the website and we’re really thrilled with the response so far.  People are loving the boxes and we’ve already had some orders in.

“We’ve really enjoyed finding lovely gifts with a difference and hope that we’ll be of help to lots of mums like us who are inundated with birthdays every year!”

The website can be found at: and news and updates are posted on Facebook, Instagram and Twitter.