Norfolk and Suffolk’s only purpose built data centre MIGSOLV, have chosen local marketing experts Full Mix Marketing to spearhead their campaign to reach businesses in the East of England.
The Gatehouse in Norwich is the regions only purpose built data centre, securing IT equipment and data for national and international companies. Now, owners MIGSOLV are targeting local businesses who need to increase their business resilience, save space and reduce costs.
“Too few people know there is an ultra-secure data-centre right here in the East that can ensure their IT is always safe and accessible” says David Manning, Managing Director of MIGSOLV. Originally built by Norwich Union, MIGSOLV have spent £12 million turning the data-centre into a world-class facility.
MIGSOLV approached five local marketing agencies, finally asking two to formally present. “Sarah and her team simply gave us the confidence they could deliver the results we need” says David. “They showed that more than just having a new website or advertising, it’s about understanding our potential customers and finding the best ways to reach them”.
Local marketing experts Full Mix Marketing are managed by Sarah West, a Chartered Marketer who has worked with many large and small local businesses. “We’re delighted to have the opportunity to help MIGSOLV grow” says Sarah. “They provide something genuinely first class that local businesses should be benefitting from”.
With the increased threat of terrorism, extreme weather and data theft, business resilience has become a hot topic. With MIGSOLV, local businesses house their own servers within the highly secure building but retain 24/7 access. Whilst industrial power and cooling reduces running costs, back-up power generation and data connections from over 250 providers ensure their data is always accessible.
“It’s great working with David and his team” adds Sarah West. “They’re a high-class business with the sort of facilities we should be proud of in the East. We’ve developed a comprehensive strategy to show businesses of all sizes how they can rehome their hot and noisy IT equipment, reduce their energy bill and be totally secure”