Start-Rite Shoes has joined forces with footwear charity Shoe Aid in a new initiative that aims to help the environment, as well as under-privileged children, by encouraging parents to donate their children’s old or unwanted shoes.
The campaign will support Shoe Aid’s goal of reducing shoe poverty and footwear waste by limiting the number of shoes that are put into land fill each year, while providing shoes for children who, either don’t have access to suitable footwear, or help parents who can’t afford correctly fitted shoes.
Start-Rite and Shoe Aid branded recycling points will be set up across the country in Start-Rite stockists where families can easily donate their unwanted shoes.
Start-Rite Shoes CEO, Kate Tansley, said: “With thousands of children wearing ill-fitting shoes in the UK, we are asking parents and guardians to donate to an extremely worthy cause. The figures are hugely concerning, and it is more important than ever that we all do our bit to help children and protect the environment. And, it really is easy, simply pop them in the shoe collection box in store”.
Shoe Aid Founder Lee Todd said: “We spend a great deal of time educating children on the importance of recycling and re-using old and unwanted footwear. We’re delighted to have Start-Rite on board to support us in this challenge and help raise awareness of shoe poverty that affects millions of children both in the UK and across the world”.
To find out more information about Shoe Aid visit: www.ShoeAid.co.uk.