Asha’s, the award winning Indian restaurant and cocktail bar in Birmingham’s Newhall Street, is forecasting a strong 2014 on the back of record Christmas sales.
The popular restaurant served over 10,000 customers during December.
The success came in the wake of a string of industry accolades just ahead of the festive period. And it was topped off by top chefs Glyn Purnell, James Martin and Nathan Outlaw choosing Asha’s to dine out with friends.
Pawan Kenth, one of the company’s directors, said: “We are still collating the final outcome but already we know the figures are way ahead. “It is looking like it could be as high as a 10-20 per cent improvement helped by our appeal to celebrities, corporates and our standing with the general public. “2014 will again be challenging but we are confident of benefiting from the improved economic outlook.” The restaurant’s leading reputation was boosted by a stand-out series of peer endorsements
In September a first “Certificate of Excellence” award from TripAdvisor was secured. In November Asha’s was both short listed in the British Curry Awards and listed in The Michelin Guide 2014, the fifth successive year the restaurant has been included in this prestigious publication. Next came a listing in the Sunday Times Top 130 Restaurants in the UK at under £50 per head. And then it was featured in the Toptable Diners’ Choice 2013 Best Restaurants in the UK, the only Indian restaurant in Birmingham in the Top 100 out of 4,000 restaurants assessed.
“These were a marketing and promotional gift,” said Mr Kenth. “It was hugely significant in terms of the Christmas performance. Most nights we were packed. “It has been an amazing time in terms of being recognised at the highest levels for the quality of our food, ambience and brilliant staff.” There are now Asha’s restaurants in many parts of the world including the United Arab Emirates (Dubai and Abu Dhabi), Kuwait, Qatar, Bahrain, Egypt and the UK.
The chain is named after the Indian singer and recording star Asha Bhosle.